Hello, I am Marieke (‘marEEkuh’)
I am a curious and empathetic design and product leader with 25+ years of experience in turning emerging technologies into sophisticated, scalable enterprise products with engaging, consumer-grade experiences.
I’ve built and led global teams across enterprise software, AI, data and analytics, and digital transformation, partnering closely with customers, product, engineering, strategy, and (executives) stakeholders.
I’m passionate about emerging technologies, including AI, and building experiences that are not just innovative and meaningful, but responsible and sustainable.
Turning emerging technologies into
meaningful experiences
AI & Agentic Experiences
Designed and launched five AI-first agentic experiences at Oracle Previously led product and experience strategy for Microsoft Bot Framework Composer and envisioned AI Studio.
Enterprise & Product Transformation
Established strong partnerships with product and engineering executives to transform Oracle CX Cloud from ~60 standalone applications into sophisticated agentic extensible experiences.
Global Design Leadership
Integrated transformational vision with servant leadership to build resilient, global design teams (~40 creatives). Established resilient internal leadership pipelines and equipped team with AI-powered tools, skills, and processes.
Business Development & Delivery Leadership
Won and led product design and business strategy engagements for Fortune 500 clients including HP, Allstate, Intel, UNICEF, and Qualcomm, shaping the work, assembling multidisciplinary teams of 5–12, and delivering engagements ranging from 3–6 months.
Innovation & Invention
25 awarded patents spanning AI/agentic interactions, conversational experiences, APIs, search, multimedia, and product design; a career of turning emerging technologies into shipped products and experiences.
Projects
Oracle - Agentic CX Experiences
2022 → now
Designed and launched AI-first agentic experiences for Sales, Customer Service, Marketing and Self-service.
frog - Creative Director
2008 → 2016
Business development, design and define project & resource planning, set vision and lead projects and teams, drive customer impact.
Microsoft (2)
2018 - 2022
Principal UX Manager at FUSE Labs. Inventor and ‘Product owner’ of Bot Framework Composer, shaping the future of conversational AI and Co-Pilot Studio.
Microsoft
1998- 2008
Led product design across research, incubation, and shipped experiences, combining hands-on design with design management and product strategy.
Tableau
2016 - 2018
Led UX strategy and product design for Tableau Prep from concept to launch transforming complex data preparation into a visual, no-code experience for combining, cleaning, shaping, and aggregating data.
Delft University of technology
Graduated ‘97 (M.Sc.)
Designed and built a highly adjustable wheelchair for Sunrise Medical, to help new wheelchair users in finding the right fit for their bodies and needs.
Clients
B2C
Retail Insurance Healthcare Manufacturing Finance and Insurance Automotive Telecommunication NGO
B2B
Enterprise software and IT
Telecommunication Finance and Insurance Transportation Healthcare Manufacturing Construction