Imagine the opportunity.
Shape the path.
Lead the team
that makes it real.
(as in ‘marEEkuh’)
25
patents
40
global team
5+
agentic apps
4
1/4
languages
I make the possible tangible
I see connections others miss, recognize opportunities hidden in complexity, and turn promising ideas into something people can see, challenge, and believe in. I bring strategic perspective and a maker's instinct to the problems I take on, connecting technology, human needs, and the expertise of people across disciplines to find a better way forward.
I lead with curiosity, conviction, and care. I challenge assumptions, stand up for what matters, and bring people together around solutions they can be proud to build.
I'm particularly drawn to the promise of emerging technology—not for its own sake, but for what it makes possible. My ambition is to turn that promise into products that work beautifully, solve meaningful problems, and make a genuine difference.
From promise to purpose
Selected Career Highlights
AI & Agentic Experiences
Designed and launched five AI-first agentic experiences across Oracle CX. Previously led product and experience strategy for Microsoft Bot Framework Composer and envisioned an AI Studio concept.
Enterprise & Product Transformation

Helped transform Oracle CX from roughly 60 standalone applications into five connected, extensible product experiences across Sales, Service, Marketing, Quoting, Pricing, Subscriptions, and Self-Service.
Global Design Leadership
Lead a global design organization of approximately 40 people. Built stronger connections across previously siloed teams, developed the next generation of design leaders, and introduced AI-powered tools and practices.
Product Innovation & Invention
Won and led product design and business strategy engagements for Fortune 500 clients including HP, Allstate, Intel, UNICEF, and Qualcomm, shaping the work, assembling multidisciplinary teams of 5–12, and delivering engagements ranging from 3–6 months.

Design & Business Leadership
At frog, won and led product design and business strategy engagements for major clients, assembling multidisciplinary teams and delivering projects ranging from $500K to $10M.
Case study 1 Sales Automation
Oracle, VP of CX UX
2022 → now
Designed and launched AI-first B2B experience for the various roles within Sales teams using a series of specialized AI agents to monitor active sales data, prioritize opportunities, and provide them with actionable insights and guidance throughout the Opportunity Management and Quoting and Pricing process.
Note: Only public projects are displayed here;
more work is available upon request.
Impact
26
30%
20%
Zero-to-launch Agentic Sale Engagement experience, powered by 26 agents, that proactively surfaces pipeline risks, customer signals, and next best actions to help teams make faster, smarter revenue decisions.
Organizations report a 15% to 30% increase in overall sales following successful adoption and automation rollout
Lead conversion rates typically see a positive lift of 15% to 20%, fueled by AI-driven predictive scoring and next-best-action guidance.
Case study 2 Conversational AI
Microsoft, Principal UX Manager
2018-2022
Used user-research data and built a series of prototypes, in close collaboration with a PM and an engineer, to convince the Bot Framework team to integrate Cognitive Services (QandA Maker, LUIS) and create a new, visual experience, enabling Conversation Design authors (coders and non-coders) to work together in creating and managing autonomous AI agents and sophisticated natural-language experiences.
Impact
4
9
Consolidated 4 technologies into 1 product
After 2 releases, Microsoft Composer was merged with Power Virtual Agents (Microsoft Power Platform) and in 2023 rebranded to Microsoft Copilot Studio
Design team grew from 3 to 9, included User Research and Content. Several of the designers I hired, moved onto successful leadership roles (Managers of Managers)
(link 1, link 2).
2
Case study 3 Tableau Prep
Tableau, Design Manager
2016-2018
I joined as design manager, with designers working on (Big) Data and ‘project Maestro’ - an incubation of a new, data-prep focussed product. I used a hackathon week to connect design and PM and work though a series of Data Prep Scenarios, turning the experience from an idea into tangible and buildable experience. This resulted in clarity, focus and real timelines and less than a year later, we shipped Tableau Prep, a visual data preparation and ETL (Extract, Transform, Load) tool designed to clean, shape, and combine data before analyzing.
8 years later, Tableau Prep is still supported and shipping as part of Salesforce’s portfolio.
Impact
80%
95%
40%
Before its introduction, ETL (Extract, Transform, Load) processes were major friction points: up to 80% of analysts time was wasted on data cleaning rather than actual analysis.
Achieved a 95% feature adoption rate among non-technical business users within the first quarter, emphasizing how the design (the visual node-based editor) lowered the barrier to entry, eliminating the requirement for complex code.
Decreased flow configuration errors by 40%.
Tableau Prep features instant visual feedback (seeing the data change downstream dynamically as you edit a step). This direct manipulation pattern prevents errors before a user runs the pipeline.
Clients
B2C
B2B
Retail Insurance Healthcare
Manufacturing Finance and Insurance Automotive Telecommunication NGO
Enterprise software and IT
Telecommunication Finance and Insurance Transportation Healthcare Manufacturing Construction