Oracle
2022→ present

VP of UX, Customer Experience (CRM)

  • Leading a team of designers focused on B2B solutions for Marketing, Sales, Quoting, Customer Service, and Self-Service with designers of all levels from interns to Managers, located in the United States, Mexico, Ireland and Canada.

  • Designing and building strategic, AI-first experiences for Oracle's Agentic and SaaS offerings, resulting in Gartner putting Oracle CX in its Magic Quadrant for the last 4 years

  • Working closely with Product, Engineering, Research and Sales partners to ensure alignment on design objectives and business goals.

  • Developing processes, tools to streamline and facilitate the design process using AI
    (including ChatGPT, Codex, Figma and more).

  • Articulating product vision and complex concepts through using scenario-based experiences

Microsoft
2018-2022

UX / PM Manager for Conversational AI and PowerPlatform

  • Product & project management, experience strategy, design team management

  • Envisioned, designed and built bot Framework Composer (v1 and 2), an open-source tool
    with a visual authoring canvas to build multilingual and multimodal conversational experiences,
    using Machine Learning, Language Understanding & Generation, Transcription intelligence,
    Adaptive cards & speech

  • Awarded with 3rd prize in MSFT Global Hackathon 2020 for ’Multi sensory meeting assistant

  • Selected for Azure AI Platform Culture Council member to foster accountability and awareness
    of the Microsoft D&I strategy and culture

Tableau
2016-2018

User Experience Manager for ‘big data’

  • Led user experience strategy, planning and design of the 1st version of Tableau Prep,
    a visual tool to combine, shape and clean data prior to analysis

  • Responsible for resource planning, recruiting, people & career management, and processes & tools
    to improve UX culture and quality, efficiency and impact

  • Active member of grassroots, cross-company D&I team, responsible for Tableau’s D&I strategy,
    budget, planning and organization of events

frog
2007 - 2016

Creative Director - Experience strategy, product & project management

  • Led multidisciplinary teams (3-30 people) across the US, Europe, Africa and Asia to research,
    envision and design digital transformation strategy and experience for global and domestic clients
    including Altius, Nokia, QUALCOMM, Lucent, Cisco and Amdocs. Budget: $.5-10M

  • Designed and defined product strategy and roadmap in close collaboration with senior stakeholders
    and executives of clients including HP, Allstate Insurance, Target, PWC and Russel Investment

  • Responsible for projects and teams, from sales, business development and resource planning
    to customer and project management, creative direction and delivery of projects/experiences,
    many of which resulted in additional engagements and product development

Microsoft
1998 - 2007

Sr Product Designer and Design Manager

  • Design management and hands-on design, from research and incubation projects to legacy
    experiences for Microsoft Hardware, Tablet PC (v1), Windows, Search & file management,
    Windows Live and Internet Explorer

  • Managed, mentored and coached designers and program managers to strengthen technical
    and interpersonal skills to grow as an individual and as a professional in designing, delivering
    communicating and advocating high quality, user centered experiences and solutions

  • 25 patents awarded in wide variety of areas including conversational AI, digital multimedia,
    APIs, interactive displays and pen & speech input

Clients

North America
ABC Disney, Alcatel-Lucent, Allstate Insurance, AT&T, Brooks Sports, Cisco, Concur, Cox Communications, HP, Intel, Microsoft, NBC Universal, Nokia, PWC, Qualcomm, Rogers, Target, UNICEF

Europe and Asia
Adecco Staffing, Amdocs, Gemalto, Heineken, Vodafone, BP, KDDI Corporation

Education

Executive Development Program
Foster School of Business
University of Washington
Seattle, WA,  2010 - 2011

Computer Supported Engineering (PDEng)
Stan Ackermans Institute,
Eindhoven University of Technology,
Netherlands, 1997 - 1998 

Industrial Design Engineering (MSc)
Delft University of Technology,
Netherlands, 1991 - 1997 

Awards and patents

  • 25 patents in information architecture, peech and pen input (MSFT, frog (ABC Disney), Oracle)

  • 3rd prize in Microsoft Hackathon 2020

  • ID magazine concept design award 2000

Volunteering

  • Crisis Connections call center respondent - Seattle King County, WA 2022-2024

  • Lighthouse for the blind, Board member - 2021-2022

  • Sustainability Community member, Micosoft 2017-2021

  • Cross-team hackathon organizer, Microsoft 2018-’21

  • Head-coach girls’ soccer team, Lake Hills Soccer, Bellevue WA 2013-’16

  • Certified snowboard instructor, Shoreline Snow Sports (now Mohan) 2000-’01

  • Certified gymnastics instructor, Delft, Netherlands 1995-’98 

  • Coach of collegiate rowing team, Delft, Netherlands 1994-’96

Languages

English and Dutch - fluent
French and German - proficient
Spanish - work in progress

Activities

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