Executive profile
Curious, inventive and empathetic VP-level design and product executive with 25+ years of experience turning emerging technologies into scalable systems and sophisticated enterprise products with engaging, consumer-quality user experiences. Leads UX strategy and a global design organization within Oracle’s Customer Experience organization, with a focus on AI-first and agentic experiences. Track record spans enterprise transformation, conversational AI, data & analytics, global team leadership, and Fortune 500 innovation, from concept through shipped product. Inventor on 25 awarded patents across AI, conversational experiences, APIs, search, multimedia, and product design.
Oracle
2022→ present
VP of UX, Customer Experience (CRM)
Led UX strategy within Oracle’s ~5,000-person Customer Experience organization, transforming the CX Cloud portfolio by consolidating ~60 standalone applications across five core product families into five connected, extensible experiences.
Designed and launched five AI-first agentic experiences across Sales, Service, Quoting, Marketing, and Self-Service, helping define Oracle CX’s emerging AI experience strategy for enterprise B2B customers.
Led a distributed organization of designers across the United States, Mexico, Europe, and Canada, building a highly collaborative team with deep domain and customer knowledge across the CX portfolio and reducing critical seams in the end-to-end customer experience.
Built a strong leadership pipeline, with 20 designers promoted during my tenure, including 13 women.
Accelerated AI adoption across the design organization by leading hands-on training and experimentation with ChatGPT, Codex, Figma, and Claude, resulting in new tools, skills, and processes that improved exploration, prototyping, collaboration, reuse, and solution quality.
Created compelling north-star experiences for executive presentations, five annual conferences, and Forrester and Gartner analyst reviews, influencing product roadmaps, engineering priorities, and timelines.
Microsoft
2018-2022
UX / PM Manager for Conversational AI and PowerPlatform
Led experience strategy and design leadership for Azure Conversational AI and Cognitive Services, resulting in Bot Framework Composer, a low-code platform that enabled design and development teams to create, customize, and manage autonomous AI agents and sophisticated natural-language experiences. Shipped two major versions before the product evolved into Copilot Studio.
Pitched and designed the concept for AI Studio (December 2021), bringing Azure Cognitive Services—including NLP, transcription, form recognition, content intelligence, and image/video analytics—into a single visual, easy-to-use application with interchangeable services. The concept anticipated the integrated AI development experience later represented by Microsoft Foundry.
Grew the design organization from 2 to 8, adding research and visual design capabilities and building an agile team that developed talent for subsequent UX and AI leadership roles both within and beyond Microsoft, including at Apple, GitHub, Meta, and Amazon.
Served on Azure AI Platform’s Culture Council, fostering cultural awareness and inclusion through weekly employee-led showcases and facilitating cross-disciplinary dialogue and collaboration that strengthened connections across teams and reduced organizational silos.
Earned 3rd place in the 2020 and 2021 Microsoft Global Hackathon.
Tableau
2016-2018
User Experience Manager for ‘big data’
Led UX strategy and product design for Tableau Prep from concept to launch in approximately 18 months, transforming complex data preparation into a visual, no-code experience for combining, cleaning, shaping, and aggregating data.
Partnered across Product and Engineering to establish the product vision and experience model, translating sophisticated data-management workflows into intuitive interactions that broadened access to data preparation beyond technical specialists.
Helped establish the foundation for Tableau Prep’s evolution into a scalable, self-service data preparation product, with an experience designed to support increasingly broad organizational use.
Strengthened the UX organization through team meetings & critiques, ‘design-ahead-fridays’, people and career management, and improvements to design processes and tools
Helped shape Tableau’s grassroots Diversity & Inclusion strategy, contributing to cross-company planning, budgeting, and events.
frog
2007 - 2016
Creative Director - Experience strategy, product & project management
Drove business development and creative strategy for Fortune 500 organizations, securing and shaping innovation and design engagements with clients including Disney, Allstate, AT&T, Cisco, HP, Intel, Microsoft, PwC, Qualcomm, Target, and UNICEF.
Led end-to-end strategy, client relationships, and creative delivery for engagements ranging from $500K to $10M, translating business opportunities into innovation strategies, new products, services, and experiences.
Built and led global multidisciplinary teams of 3–30 across the United States, Europe, Africa, and Asia, bringing together diverse design, strategy, and technology disciplines to deliver complex client engagements.
Microsoft
1998 - 2007
Sr Product Designer and Design Manager
Led product design across research, incubation, and shipped experiences, spanning Microsoft Hardware, Tablet PC, Windows, Windows Live, and Internet Explorer, combining hands-on design with design management and product strategy.
Helped transform Tablet PC from a research initiative into a shipping product in approximately two years, as the broader program scaled from 25 to 250 people and the design, research, and writing team from 1 to 10 creatives.
Selected for Microsoft’s organization-wide Go-Getters program, recognizing high-impact talent and providing access to additional leadership development, support, and a peer community that included future CEOs, CTOs, SVPs, and founders across the technology industry.
Clients
North America
ABC Disney, Alcatel-Lucent, Allstate Insurance, AT&T, Brooks Sports, Cisco, Concur, Cox Communications, HP, Intel, Microsoft, NBC Universal, Nokia, PWC, Qualcomm, Rogers, Target, UNICEF
Europe and Asia
Adecco Staffing, Amdocs, Gemalto, Heineken, Vodafone, BP, KDDI Corporation
Education
Executive Development Program
Foster School of Business
University of Washington
Seattle, WA, 2010 - 2011
Computer Supported Engineering (PDEng)
Stan Ackermans Institute,
Eindhoven University of Technology,
Netherlands, 1997 - 1998
Industrial Design Engineering (MSc)
Delft University of Technology,
Netherlands, 1991 - 1997
Awards and patents
25 patents in information architecture, peech and pen input (MSFT, frog (ABC Disney), Oracle)
3rd prize in Microsoft Hackathon 2020
ID magazine concept design award 2000
Volunteering
Community Leadership
Board Member, Lighthouse for the Blind (2021–2022)
King County Crisis Line volunteer (2022–2024)
Coaching & Teaching
Rowing, gymnastics, snowboarding, soccer
Athletics
Competitive collegiate and masters rower, College Club Seattle
Languages
English, Dutch, French, German; currently learning Spanish