frog | Next Gen Loyalty
Dec- Feb ’16 (3 months)
Smart Rewards is a socially conscious loyalty program based on transactional data and consumer insights.
Objective
Design and build a mobile and desktop experience, easy to manage by SMBs, and delightful to discover and receive by their customers.
About
’09 - ’12 (3 years)
CD, 3 PMs, 1 PO, 8 designers,
3 design technologists, copy writer,
business analysts30 engineers (South Africa)
Budget: $8M
Business development, project, product and resource planning, Design Direction,
UX concept, positioning and voice, client management, product planning (MVP, sprint, roadmap) + TLC